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Starting a window cleaning business is a surprisingly accessible and potentially lucrative venture, offering the chance to be your own boss, make a good living, and witness the transformative power of a streak-free shine.

But before you grab your squeegee and charge headlong into the world of glass, there are a few things you need to know.  

Be ready to say goodbye to your boss because this guide will provide all the key steps to start a successful window cleaning business! You’ll learn everything from your first idea to finding lots of customers.

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What does a Professional Window Cleaning job involve?

Professional window cleaning is a specialized service catering to many clients, including residential properties, commercial buildings, healthcare facilities, educational institutions, hotels, and more. This business involves thorough cleaning of various glass surfaces, both externally and internally. 

Core Services Offered

  • Exterior Window Cleaning: Removing dirt, grime, and stains from the outside surface of windows.
  • Interior Window Cleaning: Ensuring the inside of the window glass is spotless and streak-free.
  • Glass Door Cleaning: Cleaning sliding, regular, and other types of glass doors.
  • Specialized Cleaning: Tasks include removing hard water stains and other stubborn marks from glass surfaces.

Additional Services

  • Gutter Cleaning: Clear out and clean gutters to ensure proper drainage.
  • Windowsill and Frame Cleaning: Detailed cleaning of the window frame and sill area.
  • Conservatory Cleaning: The maintenance and cleaning of glass conservatories are popular in some U.S. regions.

A professional window cleaning job involves more than just wiping down glass; it requires expertise, the right tools, and attention to detail to ensure every window sparkles without streaks.

Key Responsibilities

  • Effective Glass Surface Cleaning: Utilizing the proper techniques and cleaning solutions to achieve a high-quality finish.
  • Equipment and Solution Management: Handling and maintaining cleaning equipment and managing cleaning solutions.
  • Pricing and Service Structuring: Developing pricing strategies that are competitive and fair.
  • Safety Compliance: Adhering to health and safety regulations, especially when working at heights or in potentially hazardous conditions.
  • Marketing and Customer Outreach: Promoting the business to attract a broad clientele.
  • Administrative Tasks: Managing schedules, client relations, and financial aspects of the business.

The U.S. market for window cleaning services is substantial and continuously growing, with many opportunities for entrepreneurs. 

With an effective business plan encompassing the aspects above, a window cleaning business can achieve considerable financial success in the U.S. market.

Window Cleaning Business Plan

Creating a successful window cleaning business requires a well-thought-out plan that addresses various aspects of the industry and market.

Executive Summary

Introduce your business’s aim to deliver superior window cleaning services, highlighting your commitment to quality and customer satisfaction. Your vision is to be a leader in the window cleaning industry in your area.

Market Analysis

  • Target Market: Focus on homeowners, commercial businesses, and industrial facilities.
  • Competitive Analysis: Identify competitors and plan to outperform them with unique services or pricing.
  • Market Trends: Stay updated with industry advancements and customer preferences.

Creating a business plan for a window cleaning service involves outlining your strategy to attract and serve customers, setting up your operations efficiently, and planning for growth.

Products and Services

Clearly outline your primary services, such as residential/commercial window cleaning, and additional offerings, such as pressure washing. Emphasize quality and any unique service aspects (e.g., eco-friendly methods).

Sales and Marketing Strategies

  • Unique Selling Proposition: Define your edge, like specialized eco-friendly cleaning or custom service plans.
  • Marketing Mix: Utilize a blend of digital (social media, online ads) and traditional marketing (flyers, local ads).
  • Operations Plan: Cover staffing needs, operational processes, and equipment requirements. Focus on efficiency and safety standards.
  • Management Team: Briefly outline the expertise and roles of your key team members, highlighting how their experience supports the business’s success.
  • Financial Plan: Provide a snapshot of economic projections, including a profit & loss statement, cash flow estimates, and a balance sheet. Highlight your break-even analysis and capital requirements.
  • Appendix: Include only the most relevant supporting documents, such as legal permits and detailed financial projections.
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What equipment do I need to start a window cleaning business?

To start a window cleaning business, you’ll need a range of essential equipment for carrying out your services efficiently and effectively. While the original content provided a comprehensive list, I’ll offer a different perspective with a focus on essential tools and some additional considerations:

Window Squeegees

Choose squeegees of various sizes to accommodate different window dimensions. Look for models where you can easily swap out the blades.

Washer or Applicator

This tool, comprising a T-bar and a sleeve or mop, applies cleaning solutions to windows. Ensure that the mop material suits the window surface you’ll be cleaning.


Select sturdy buckets large enough to hold cleaning solutions but compact enough for easy transport. Consider having separate buckets for different cleaning solutions.

Scrubbing Tools

Include sponges or scrubbers in your toolkit to tackle dirt and grime in corners and crevices of windows.

Microfiber Cloths

These are essential for streak-free drying. Microfiber is highly absorbent and leaves no lint behind.

Extension Poles

These are critical for reaching high windows safely, reducing the need for ladders in many situations. Ensure they are adjustable and securely locked in place.

Window Scrapers

Useful for removing stubborn substances like paint or bird droppings from windows. Choose scrapers that are safe for glass to avoid scratching.

Utility Belt or Tool Holster

Keep your most frequently used tools accessible. This can include smaller items like scrapers, clothes, and spray bottles.

Billing and Scheduling Software

For managing client appointments and handling billing efficiently. This software can streamline your administrative tasks, saving time and reducing errors.

Water Purification System

If your budget allows, consider investing in a water purification system for spot-free rinsing. This can enhance the quality of your cleaning, especially in areas with hard water.

Starting a window cleaning business requires essential tools such as squeegees of various sizes, extension poles for high windows, buckets, specialized cleaning solutions, and safety equipment.

When purchasing your equipment, consider factors like the ergonomic design of the tools, battery life if you’re using any electronic devices, and the noise level, especially in residential areas. 

Finding the right supplier for your equipment is crucial. This supplier helps you save money and ensures you have all the essential tools like soap, squeegees, scrubbers, and poles. 

Choosing a supplier that offers reasonable prices and reliable products is essential.

Building a strong partnership with such a supplier helps your business run smoothly, keeps costs low, and ensures you can always provide excellent customer service.

How much does it cost to start a window cleaning business?

Starting a window cleaning business can range from $1,000 to $5,000, depending on location and equipment needs. 

Remember that while startup costs are essential, your service’s quality and ability to attract and retain customers will ultimately determine your business’s success.

1. Equipment Costs:

Squeegees: These are essential tools for streak-free window cleaning. Prices vary based on size and quality, but a primary squeegee can cost between $10 and $30 each.

T-Bar and Mop: A good quality T-bar and mop combination can range from $20 to $50.

Bucket: Invest in durable buckets for holding water and cleaning solutions. Prices start at around $10.

Sponges: High-quality sponges that can hold water and scrub effectively are essential and typically cost between $5 and $10 each.

Lint-free Cloths: Microfiber or cotton cloths for drying and polishing windows are essential and can be purchased in packs for $10 to $20.

Extension Poles: Depending on the height of the windows you’ll be cleaning, extension poles can range from $20 to $100 or more.

Scrapers: Window scrapers for removing paint, tape, or debris might cost between $5 and $20 each.

Toolbelt: A toolbelt or holster for organizing your accessories can be purchased for $10 to $30.

The cost to start a window cleaning business can vary, but initial expenses typically include the cost of equipment, business registration and insurance, marketing materials, and transportation if needed.

2. Cleaning Solutions:

Window Cleaning Solution: Invest in quality window cleaning solutions or make your own. A gallon of commercial-grade window cleaning solution can cost around $10 to $20.

Water Purification System: Consider a water purification system to ensure the quality of water used for cleaning. Prices vary, but a basic system might start at $100.

3. Safety Equipment:

Safety Harness and Lanyard: If you’ll be working at heights, investing in safety gear is crucial for protection. Prices can range from $50 to $200 or more.

4. Business Essentials:

Business Licenses and Permits: Costs vary by location but can range from $50 to $500 or more, depending on the required permit type.

Insurance: Essential for protecting your business. Costs will depend on factors like coverage and location. Still, they can range from a few hundred to a few thousand dollars annually.

Business Name Registration: Typically, a nominal fee, often less than $100.

Marketing and Advertising: Costs for creating a website, printing business cards, and advertising can vary widely. Allocate a budget based on your marketing plan.

Business Phone Line: Consider a separate phone line for your business, which may cost around $20 to $50 per month.

Computer and Software: You’ll need a computer and software for administrative tasks, which can cost several hundred to a thousand dollars.

5. Vehicle Costs (Optional):

Commercial Vehicle: If you need a vehicle to transport equipment and travel to job sites, the cost can vary widely depending on whether you buy new or used. Consider leasing options if purchasing a vehicle outright is not feasible.

6. Additional Expenses:

Uniforms: If you choose to have uniforms for your team, budget for clothing costs.

Training: If you or your employees require specialized high-rise or commercial window cleaning training, consider training program fees.

7. Working Capital:

Allocate funds for initial operating expenses like gas, cleaning supplies, and marketing to keep your business running until it becomes profitable.

The total cost to start a window cleaning business can vary greatly depending on factors like location, the scale of your operation, and whether you already own some of the equipment.

Window cleaning business owner salary

The earnings of a window cleaning business owner can vary widely based on several factors, including location, the scale of the business, the target market, and the owner’s approach to pricing and services.

Hourly Rates and Annual Earnings: Professional window cleaners earn between $35 and $50 per hour. Assuming a full-time work schedule could translate to annual gross earnings of approximately $72,800 to $104,000. 

Earnings for a window cleaning business owner can vary widely based on the scale of operations, pricing strategy, and client base.

Profit Margins: The average profit margin for window cleaning businesses in the U.S. typically ranges from 10% to 25%. This margin is influenced by efficient operations, effective cost management, and revenue maximization strategies. 

Specialization: Specializing in commercial properties can often result in higher income than focusing solely on residential properties. Commercial properties typically require regular window cleaning and can offer larger contracts and more consistent business​​.

Regional Variations: The income of window cleaning service business owners can vary across regions in the U.S., influenced by the local economy, population density, competition, and cost of living.

Overall, the pricing strategy is critical in determining the owner’s income. Factors influencing pricing include market demand, cost of operations, competitor analysis, and the services’ value proposition. Effective pricing strategies that consider these factors can maximize revenue and profitability​​.

Window cleaning business license

Setting up these legal and insurance aspects might feel like a maze. Still, it’s all about protecting your business dream and ensuring it can grow safely and steadily.

Once you have these sorted, you can focus on what you do best: making the world brighter, one squeaky-clean window at a time!

  • General Business License or Permit: Depending on your location, a general business license or permit may be required at the city, county, or state level.
  • Federal Employer Identification Number (FEIN): Also known as an EIN, this is required for any business with employees or organized as a partnership, corporation, or LLC. Sole proprietors and single-owner LLCs without employees can use the owner’s social security number.
  • Sales Tax Permit or Business Number: You may need a state sales tax permit if your window cleaning business sells products or specific services.
  • Certificate of Occupancy: Most communities will require a Certificate of Occupancy if operating from a commercial location. For home-based businesses, a home occupation permit might be necessary.
  • Business Name Registration: If you’re using a name other than your legal name for your business, you’ll need to register it.

Remember, licensing requirements vary greatly depending on your location, so you must check with your local Chamber of Commerce, economic development agency, or a business license service for specific requirements​​.

Obtaining a business license for a window cleaning service is a crucial step that legitimizes your operation. The requirements vary by location but generally involve filling out an application, paying a fee, and sometimes passing a background check.

Insurance for a Window Cleaning Business:

  • General Liability Insurance: Protects against third-party business risks like accidental property damage.
  • Workers’ Compensation Insurance: Required in most states if you have employees. It covers work-related injuries and illnesses.
  • Commercial Auto Insurance: Necessary if your business owns vehicles. It covers legal costs, medical expenses, and property damage from vehicle-related accidents.
  • Business Owner’s Policy (BOP): Combines general liability coverage with commercial property insurance, usually at a discount.
  • Commercial Umbrella Insurance: Increases the limits on other liability policies and is a cost-effective way to meet client demands for higher limits.
  • Janitorial Bonds: Though not legally required, they are often stipulated in client contracts. These bonds protect clients against theft or failure to deliver promised services.

Insurance costs and requirements can vary based on the services offered, business property, equipment, income, and types of insurance purchased. It’s advised to consult with insurance professionals to get the coverage that best suits your business needs​​.

Pro Tip: Being bonded and insured provides financial protection for your business, can give you an edge over competitors, and helps attract more prominent clients​.

How do I advertise my window cleaning business?

Mobile-Friendly Website:

Your website should be responsive and optimized for mobile devices to ensure it loads quickly and provides an excellent user experience. Google prioritizes mobile-friendly websites in search results, making it crucial for visibility.

Blogging for SEO:

Conduct keyword research using tools like Google Keyword Planner to identify high-traffic keywords related to window cleaning.

Create informative blog posts around these keywords, addressing common questions and concerns of potential customers.

Optimize blog content with proper headings, meta descriptions, and alt tags for images to improve SEO.

Regularly update and add new content to keep your website fresh and relevant.

Social Media Marketing:

  • Instagram: Before-and-after photos, short videos of the cleaning process, and customer testimonials can be engaging. 
  • Facebook: You can target local communities through Facebook groups and run targeted ads to reach potential customers in specific areas​​.
  • LinkedIn: While more B2B-oriented, LinkedIn can be useful for networking with commercial clients or businesses requiring window cleaning services. 
  • X: Use X for quick updates, sharing snippets of your work, and engaging with the local community and businesses. 
  • For a more niche approach, you could use Pinterest to showcase the aesthetic and practical aspects of clean windows in home and office settings. Create boards with themes like “Home Maintenance” or “Office Space Inspiration.”​

Advertising a window cleaning business effectively involves a mix of online and offline strategies. Creating a professional website, leveraging social media to showcase your work, using local SEO tactics to reach customers in your area, and engaging in community events can all help raise your profile and attract new clients.

Local SEO:

Optimize your website for local SEO by including location-specific keywords (e.g., “window cleaning in [your city]”) in your website content.

Create a Google My Business profile and ensure it’s accurate and complete with your business details, photos, and reviews.

Encourage satisfied customers to leave reviews on your Google Business Profile.

Build local citations by listing your business on online directories and local business listings.

Google Business Profile:

Claim and verify your Google Business Profile.

Optimize your profile with high-quality images of your work, accurate business information, and business hours.

Respond promptly to customer reviews, both positive and negative, to demonstrate your commitment to customer satisfaction.

SMS Marketing:

Collect phone numbers from interested customers and seek their permission to send SMS updates and promotions.

Use SMS marketing to announce special offers, reminders for upcoming appointments, or seasonal promotions.

Email Marketing:

Create an email list by offering incentives on your website, like discounts or informative guides.

Segment your email list to send targeted content to different groups of subscribers.

Develop email campaigns that include newsletters, promotions, and informative articles related to window cleaning.

Use email marketing software to track open rates, click-through rates, and conversions to refine your strategies.

Customer Retention:

Maintain regular communication with existing customers through email newsletters or personalized messages.

Offer loyalty programs or referral incentives to encourage repeat business and referrals.

Provide exceptional customer service and ensure your clients are satisfied with your services.

Online Reviews:

Actively request reviews from satisfied customers, guiding them on how to leave reviews on platforms like Google, Yelp, or industry-specific websites.

Respond to all reviews, addressing both positive and negative feedback professionally and constructively.

Use review management tools to streamline the process and monitor your online reputation.

Web Chat:

Implement a web chat feature on your website to engage with visitors in real time.

Use web chat to answer inquiries, provide quotes, and offer immediate assistance.

Ensure your chat agents are knowledgeable about your services and can convert inquiries into bookings.

Online Advertising (Google Ads and Facebook Ads):

Use Google Ads to create targeted pay-per-click (PPC) campaigns for relevant keywords related to window cleaning.

Utilize Facebook Ads to reach specific demographics and interests in your local area.

Set transparent ad budgets and track the performance of your campaigns to optimize ROI.

Industry-Specific Directories:

List your business in industry-specific directories and platforms catering to home services.

Ensure your business information, including contact details and service offerings, is consistent across all directories.

Reputation Management Services:

Consider using reputation management services like Broadly to automate review collection and management.

These services can help you gather more reviews and effortlessly maintain a positive online reputation.

Consistent Branding:

Maintain a cohesive brand identity across all marketing materials, including your website, social media profiles, and printed materials.

Consistency in branding reinforces your professionalism and trustworthiness.

Customer Testimonials:

Display customer testimonials prominently on your website to build trust with potential clients.

Use authentic testimonials that highlight your expertise, reliability, and customer satisfaction.

By implementing these strategies, you can create a comprehensive and effective marketing plan tailored to your window cleaning business, attracting new clients and maintaining strong customer relationships.

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Is window cleaning an excellent business to start?

Window cleaning presents a unique blend of accessibility, profitability, and potential for personal satisfaction. By understanding the industry’s positive outlook and embracing the rewards of a hands-on, customer-centric career, you can determine whether this path aligns with your entrepreneurial aspirations. Now, “Is Window Cleaning a Good Business to Start?” Let’s See What the Numbers Say!

Starting a window cleaning business can be an excellent opportunity due to its low startup costs, flexible hours, and high demand for services. With the right approach to quality and customer service, it can offer financial rewards and the satisfaction of running your own business.

Is a window cleaning business profitable?

The cleaning industry is booming, with residential services experiencing a 20% annual growth spurt and commercial cleaning projected to hit $468 billion by 2027. Within this sparkling ecosystem, commercial window cleaning stands out as a particularly lucrative niche, offering recurring work and steady profits. Here:

Minimal Startup Costs: Unlike many businesses that require a significant upfront investment, window cleaning can be launched with a relatively modest outlay. Essential equipment and supplies typically cost between $2,000 and $5,000, making it an attainable venture for many aspiring entrepreneurs.

Healthy Profit Margins: The nature of window cleaning allows for profit margins that often range between 35% and 75%. This means that for every dollar earned, a significant portion goes directly into your pocket, fostering financial sustainability and growth potential.

Steady Demand, Diverse Clientele: The need for clean windows is universal and recurring, creating a solid foundation for business growth. From commercial buildings seeking to maintain professional appearances to homeowners eager to enhance curb appeal, a diverse clientele awaits your services.

Is there a demand for window cleaners?

The stats scream “yes!” With a thriving market, diverse clientele, and the potential for a rewarding career, grab your squeegee and become an architect of sparkling clarity. Here are a few stats:

Global Market Expansion: The window cleaning industry is projected to reach an international market size of $15.86 billion by 2028, indicating a healthy growth trajectory and ample opportunities for new entrants.

Technological Innovations: Advancements like water-fed poles, pure water cleaning systems, and the potential for ultrasonic cleaning methods enhance efficiency and demonstrate a commitment to sustainability within the industry.

Workforce Augmentation: The development of robotic and robotic exoskeletons can expand the workforce and reduce physical strain on workers, opening doors for those who might otherwise be hesitant to enter the field due to physical limitations.

Beyond the Numbers: 

The career of window cleaning extends beyond just the tangible benefits of financial gain; it offers a rich and fulfilling experience that touches various aspects of personal and professional growth:

  • Flexibility and Autonomy: Set your own schedule and enjoy the freedom of being your own boss, allowing for a better work-life balance.
  • Instant Gratification: Experience the satisfaction of transforming dirty windows into clean ones, offering immediate and visible results of your hard work.
  • Meaningful Connections: Build lasting relationships with clients, contributing positively to their spaces and community well-being.
  • Health Benefits: Stay physically active and mentally refreshed by working outdoors in various settings.
  • Personal Growth: Develop skills in customer service, marketing, and financial management, enhancing your professional development.
  • Environmental Connection: Enjoy working in diverse environments, from cityscapes to suburban areas, suitable for those who love the outdoors.

Ensuring Safety in Your Window Cleaning Business

Running a window cleaning business requires a commitment to safety for yourself and your employees, and the properties you work on. Here are essential safety measures and practices to uphold in your window cleaning business:

Compliance with Safety Guidelines

  • Follow the “Safety in Window Cleaning Using Water-Fed Pole Systems” guidelines established by the Health and Safety Executive (HSE) and the Federation of Window Cleaners.
  • Ensure operators are physically fit, without muscular or skeletal disorders.
  • Consider weather conditions before using water-fed poles, avoiding strong winds or storms.
  • Make sure windows can be viewed from the ground without obstructions.
  • Ensure that all water-fed pole operators are suitably trained and competent.
  • Conduct pre-use checks of all equipment.

Safety is paramount in the window cleaning industry, requiring adherence to strict guidelines, proper use of equipment, and ongoing training. Implementing safety protocols not only protects you and your employees but also assures clients of your professionalism, enhancing your business’s reputation and reliability.

Identifying Hazards

Be aware of potential hazards when using a water-fed pole system, including:

  • Trip and slip hazards from wet pathways or trailing hoses.
  • The risk of injury from falling poles or dislodged building materials.
  • Injury due to incorrect manual handling of the pole.
  • Risks associated with Legionella and Legionnaires’ disease due to poor water-fed system maintenance.
  • Electrocution risks if the pole comes into contact with overhead power sources.
  • Hazards from carrying overloaded, unstable, or unsecured water-fed pole systems.

Training and Certification

While formal qualifications may not be legally required, consider investing in training courses for new and experienced window cleaners. Training can provide essential skills and ensure safe practices, especially when using water-fed pole systems. Some training options include courses offered by the British Window Cleaning Academy and NVQ Level 1 and 2 in Window Cleaning.

Proper Chemical Storage

Ensure chemicals and potential pollutants are stored correctly to prevent leaks or spills. Key steps include:

  • Regularly inspecting chemical containers for their condition.
  • Protecting chemicals from theft or vandalism.
  • Safeguarding chemicals from floods.
  • Properly labeling all chemicals with potential risks and hazards.
  • Separating hazardous and non-hazardous waste.
  • Storing chemicals in a cool, dark, dry place.

Protection from Hazardous Substances

Minimize exposure to chemicals and hazardous substances by providing and using personal protective equipment (PPE) such as gloves, goggles, and helmets when working at heights.

Equipment Maintenance and Safety

  • Regularly maintain and set up equipment properly to ensure it’s safe.
  • Perform equipment inspections to enhance safety and extend equipment lifespan.
  • Regularly clean and check the functionality of the equipment.

Risk Assessments

  • Conduct risk assessments to identify potential hazards and risks in your business.
  • Determine who could be at risk, evaluate potential risks, and implement relevant safety measures.
  • Keep records of the results of risk assessments and review them regularly.

Health and Safety Training

Consider enrolling in health and safety training courses to promote safe practices in your business. Some recommended courses include Health and Safety Level 2, Legionella and Legionnaires’ Disease Awareness, COSHH Awareness, Workplace First Aid, Working at Height, HACCP Level 3, and Assessing Risk.

Criminal Record Check

Consider applying for a criminal record check depending on your location, primarily if you work in places with children or vulnerable individuals. The type of check needed varies by country, such as DBS in England and Wales, PVG Scheme in Scotland, and AccessNI in Northern Ireland.

First Aid Preparedness

Keep a fully stocked first aid kit that is checked and replenished regularly. Having accessible first aid equipment can be crucial in providing immediate treatment for minor injuries or accidents on the job.

Prioritizing safety in your window cleaning business not only protects you, your team, and your clients but also contributes to your business’s long-term success and reputation.


We’ve covered everything from setting goals to spreading the word, giving you a roadmap to launch your window-washing business like a pro. Remember, it’s not just about fancy equipment and perfect squeegee strokes. It’s about planning, hard work, and a love for making things shine!

The future of window washing is bright! 

There’s a growing demand for eco-friendly cleaning, new technology, and specialized services. And if you offer regular cleaning packages, your business will be sparkling with a steady income.

So grab your squeegee, step into the sunshine, and start writing your success story, one clean window at a time! The future is as clear as a freshly polished pane; you are waiting to polish it with your exceptional shine. Good luck!

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